Download our event brochure (PDF, 2MB)
Download our event site map (PDF, 433kb)

AFFILIATE YOUR PRODUCT OR SERVICE WITH THIS ONE-OF-A-KIND EVENT! In addition to the people who attend HankFest, you'll be seen right here by legions of Hank Williams and country music fans around the world, all year round. You'll also be smack-dab in perhaps THE hottest neighborhood in Chicago, the West Loop (demographic details below). Contact us now at:

Marty Larkin
HankFest/RRC Productions
TEL: 773.989.5341
Email: marty@hankfest.com

TARGET DEMOGRAPHIC: Adult 24 - 54; "Foodies" (Jambalaya Cookoff) and "Americana Fans." After staging HankFest in previous years, we were happily surprised to discover an amazingly wide age group and demographic. This audience included Hank Williams fans, plus authentic country fans in their 20', 30's, 40's, 50's and 60's. In other words, HankFest has a passionate, loyal fan base representing Americana music fans. NOTE: "Americana" is a recently - coined phrase, encompassing country, alt-country, "no-depression" country, etc. Visit Americana Entertainment or No Depression Magazine for more info.

GENERAL DEMOGRAPHICS OF WEST LOOP GATE DISTRICT
(Source: JamFests.com)

General - urban, professional adults 25-50; Primary - single professional adults 30-40

81% are Chicago residents (majority in the 60607, 60610, 60614, 60622 or 60657)

92% college educated

56% have an annual household income greater than $50,000

20% make $100,000 or more

50% are 25 to 34 years of age; another 32% are between 35 to 49 years of age

49% are male, 51% are female

61% are not married

48% own a home

71% own a personal computer

41% own a health club membership

In the past 30 days:

71% have attended a movie

66% have visited a museum or art gallery

49% have visited a bar/nightclub featuring live music

41% have attended a live concert (pop, rock, classical, etc.)

28% have attended live theatre

17% have attended a sporting event